Marketing Strategist
Charlie
Harlow
"Creator campaigns perform best when creators are treated as creative partners, not content machines."
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Marketing Strategist
"Creator campaigns perform best when creators are treated as creative partners, not content machines."
16.6M views · £531K+ EMV
6.5M views · £0.01 per view
3.9M reach · 9.1M TikTok impressions
613K reach · 1M+ video views
+345% YoY blog sessions from organic social
"Charlie is a joy to work with; interesting, curious, and fun. She has been integral to evolving how we work with creators at CoppaFeel!, reducing agency support and bringing relationship management in house, delivering authentic partnerships and enhanced ROI for the charity."
"Charlie is an incredibly smart, tenacious and curious professional who from the get-go instinctively 'got' how to develop a brand's social media and has shown a real flair for initiating and developing disruptive and effective creative content. She is an absolute star and an absolute pleasure to work with."
"Charlie is smart, proactive and an incredibly strong communicator. She is a naturally strategic thinker and is highly skilled at translating complex data sources into actionable customer insights. She is also well liked by everyone she works with. Any business is lucky to have her as a part of their team."
"Charlie is committed to equity, diversity and inclusion. She independently developed expertise in paid media, particularly across TikTok and Instagram, using a test-and-learn approach to optimise performance. Her reporting is consistently reliable and she has a strong grasp of objectives and measurement."
"Charlie has a knack for collaboration and a great ability to rally teams behind campaigns. She always wrote clear and concise creative briefs, ensuring that every project aligned with our brand vision and objectives. I highly recommend her for roles requiring top-notch content marketing expertise and collaborative leadership."
"I was continually impressed by her decision-making abilities, her understanding of audience and brand, and her mix of creative and analytical thinking. Her approach to wider content strategy shows a very high level of insight. Charlie is proactive and eager to learn, and she's a genuinely lovely person to work with."
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I work with brands to develop creator-led campaigns rooted in audience understanding, creative trust, and platform-native storytelling, balancing cultural resonance with commercial performance.
Over the last 5+ years, I've worked across fast-growing tech and health brands including Elvie, CoppaFeel!, and Dojo, developing creator-led campaigns designed to feel native to audiences and platforms.
A lot of my work sits in areas where messaging needs to be handled carefully, particularly across health, behaviour change, and underrepresented audiences. Because the challenge isn't just getting attention. It's building campaigns people trust.
Open to freelance projects and retainers with UK and European brands.
Open to freelance projects and retainers with UK and European brands.
The UK's only youth-focused breast cancer awareness charity.
Scaled CoppaFeel!'s creator programme in-house, establishing it as a core channel for the annual campaign.
The charity's key awareness moment required storytelling to drive early detection behaviours. The creator programme had previously been managed externally, limiting integration and efficiency.
Led the creator programme end-to-end, including strategy, creator sourcing, briefing, relationship management, paid amplification, and performance tracking.
Established creators as a core campaign channel, delivering scale, cultural relevance, and improved efficiency. Creator content generated 1.8× engagement lift overall versus organic baseline, with standout performer @twinsum achieving 3.49×.
Campaign hero asset (creative agency)
Creator: @diaryroom
Creator: @twinsum
Creator: @kareenajethwa
"Charlie is a joy to work with; interesting, curious, and fun. She has been integral to evolving how we work with creators at CoppaFeel!, reducing agency support and bringing relationship management in house, delivering authentic partnerships and enhanced ROI for the charity. Charlie is also a valued member of the core team that delivers CoppaFeel!'s annual campaign, ensuring it's diverse, embedded in youth culture and resonates with the audiences we serve."
Martine O'Donnell — Marketing Director, CoppaFeel!
Global femtech brand and Deloitte UK Technology Fast 50 company.
Built and scaled a cost-efficient UGC programme to fuel organic social, paid social and product launches.
Existing production models were too slow and expensive to meet the demands of short-form content.
Led strategy, built a creator network, and managed relationships over 1–2 years.
Created a scalable, cost-efficient content engine aligned to platform behaviour and performance goals, exceeding the 2.2M view target (at £0.03/view) with 6.5M views at £0.01/view.
Creator: @morganbutlerblog
Creator: @aratakyiesq
Creator: @nicole_moses
"Charlie is an incredibly smart, tenacious and curious professional who from the get-go instinctively 'got' how to develop a brand's social media and has shown a real flair for initiating and developing disruptive and effective creative content. She is an absolute star and an absolute pleasure to work with."
Gemma Buggins — Global Marketing Director, Elvie
The UK's only youth-focused breast cancer awareness charity.
Led a targeted creator campaign engaging young people with South Asian heritage with breast health messaging in culturally relevant formats, shaped through audience focus group.
Research identified lower awareness and self-checking behaviour, partially driven by a lack of culturally relevant representation in existing health messaging and materials.
Owned strategy, creator management, and paid social execution end-to-end.
Demonstrated how culturally specific, insight-led campaigns can drive engagement and reach underrepresented audiences.
Part 1 — Awareness
@nishahmedd
@iconicakes
Part 2 — Checking Guidance
@nishahmedd
@iconicakes
Part 3 — Signs
@nishahmedd
@iconicakes
"So important, love this Nish 🖤🖤🖤🖤"
"So many people need to hear this!"
"An amazing video and even more amazing reminder 👏🏽👏🏽👏🏽"
"Genuinely didn't know how to check my chest before this!"
"Charlie is committed to equity, diversity and inclusion. She led an impactful project engaging a South Asian community with health messaging, incorporating focus groups to ensure the work was relevant, respectful and effective. She also independently developed expertise in paid media, particularly across TikTok and Instagram, using a test-and-learn approach to optimise performance. Her reporting is consistently reliable and she has a strong grasp of objectives and measurement."
Eleanor Sethi — Head of Marketing, CoppaFeel!
Global femtech brand and Deloitte UK Technology Fast 50 company.
Led a digital campaign establishing postpartum sexual wellbeing as a new content pillar for the brand.
The brand aimed to expand into a sensitive, underrepresented topic requiring a credible and insight-led approach.
Owned strategy, research, execution, and reporting end-to-end.
Expanded brand positioning through insight-driven and culturally sensitive strategy. Campaign messaging framework adopted as a core ongoing content pillar.
Creator: @hannahwitton
Creator: @hannahwitton
Creator: @_caliryan
"I am 8 months pp and I am still totally uninterested in sex. My husband has been amazing and supportive, but internally I've been worried that something is wrong with me and our relationship. This video made me feel so validated and normal. Thank you for normalising all pp situations. 💗"
"Oh man I thought I was broken until you explained the desire part. I'm not broken thank god"
"I had the pleasure of working alongside Charlie at Elvie, where she was pivotal in our content marketing efforts. Charlie has a knack for collaboration and a great ability to rally teams behind campaigns. She always wrote clear and concise creative briefs, ensuring that every project aligned with our brand vision and objectives and setting the stage for success."
Catalina Costa — Senior Creative Designer, CoppaFeel!
"Charlie is smart, proactive and an incredibly strong communicator. She is a naturally strategic thinker and is highly skilled at translating complex data sources into actionable customer insights. She is also well liked by everyone she works with. Any business is lucky to have her as a part of their team."
Mimi Williams — Global Senior Brand Manager, Elvie
Global femtech brand and Deloitte UK Technology Fast 50 company.
Developed a cross-channel content strategy using educational social content to drive audiences towards long-form blog content.
Existing blog, social, and email content operated separately, limiting reach and reducing the impact of educational content.
Led the development of a more connected content approach across social, blog, and email channels.
Improved the visibility and performance of educational content by creating a more connected cross-channel strategy.
"I had the pleasure of managing Charlie in 2023 and I was continually impressed by her decision-making abilities, her understanding of audience and brand, and her mix of creative and analytical thinking. Her approach to wider content strategy shows a very high level of insight. Charlie is proactive and eager to learn, and she's a genuinely lovely person to work with."
Hannah Hughes — Content & Community Lead, CoppaFeel!
"The healthiest 'check your chest' promo I've ever seen!"
"The best awareness video I have seen in some time 💗"
"Shout it louder ladiesss 💃🏼💃🏼!! Thank you for spreading awareness 💕💕"